New experience of daily chemical products! Food grade defoamer reshapes consumer quality




The foam richness of daily products such as shampoo and body wash has a direct impact on the user experience, but excessive foaming can lead to the loss of active ingredients and an increase in flushing water consumption. What's more, traditional defoamer can cause skin irritation. Food grade silicone defoaming agent, approved by NSF, redefines the standard of personal care products with the trinity concept of "safe - efficient - sensory friendly".



First, the double-edged sword effect of daily chemical foam
Component failure: excessive foaming of surfactants, resulting in a decrease in the concentration of moisturizing factors;


Environmental burden: the flushing time is extended, and the water consumption per bath is increased by 20 liters;


Allergy risk: The sensitization rate of petroleum-based defoamer is as high as 0.3%.




Second, technical breakthrough point
Sensory optimization: no greasy feeling, does not affect the product transparency and aroma;


Extremely stable: in the SLES/AES system experience -20℃~50℃ storage does not fail;


Extreme safety: acute oral toxicity LD50 > 5000mg/kg, suitable for infants.




Third, high-end shampoo brand upgrade case
Customer needs: An international brand needs to develop a low-foam anti-stripping shampoo while maintaining the luxury of use.
Solution: Add 0.02% defoamer with non-silicone oil formula.
Market feedback:


The flushing time is reduced by 40%, and the online praise rate is increased to 98%;


The effective concentration of anti-stripping ingredients (caffeine) increased by 2.3 times;


Annual sales exceeded 2 million bottles, and the re-purchase rate increased by 65%.